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A New Approach to Customer Data Provides a Big Payoff
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"A New Approach to Customer Data Provides a Big Payoff"

Harvard Business Review Analytic Services, in association with SAP, shows how customer data strategy can deliver a big payoff.

With the insights from analysts and industry experts in this report, you will:

  • Learn best practices for organizing, managing, and using data to lift revenue and brand reputation
  • Explore why 79% of surveyed executives say they’re in the process of implementing a centralized data model, have already done so, or are planning to implement one
  • Discover why an enterprise-grade customer data platform is critical for a growth focused CX strategy


Offered Free by: SAP
See All Resources from: SAP

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