Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Measuring the Value of Advocate Marketing

Request Your Free eBook Now:

"Measuring the Value of Advocate Marketing"

Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process.

But how do you actually measure the value of customer advocacy?

This eBook demonstrates how forward-thinking companies are mobilizing their best customers to deliver results through every stage of the revenue cycle:

Revenue generation:

  • Act-On Software's pipeline-filling referral program
  • Ceridian's high-quality sales references
  • DocuSign's domination of product review sites
Customer engagement:
  • Demandbase celebrates customer success
  • Ektron's customer-generated event content
Social media buzz:
  • Xactly's prestigious social award wins
  • Bomgar's explosion in social impressions and mentions
  • Brainshark's boost in social media engagement
And more!


Offered Free by: Influitive
See All Resources from: Influitive

Recommended for Professionals Like You: